What is Email Marketing? With a Step-By-Step Guide

What is Email Marketing


In this blog, we will enhance What is Email marketing? With a step-by-step guide. Email marketing is a powerful advertising method that uses email for advertising the goods or services your company offers. Email marketing is a type of direct marketing as well as digital marketing.

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What is Email Marketing?

By mailing target users bespoke emails, it is possible to convey messaging that turn leads into revenue. Also, it assists us in training our target market about the benefits of our product.

Compared to other marketing methods, 

  • cheaper than other marketing channels
  • indicates a greater ROI (return on investment).
  • helps to draw in new clients.
  • Streamlining the integration of different communication channels.
  • aids in the creation of targeted and customised communications.
  • helps customers with more intent to interact with your business.
  • assists in reaching larger audiences and even more narrowly focused lists.

Online Digital Marketing Course will help you to get hands on projects for practical sessions to be strong in technical wise.

How to Practice Email Marketing?

Identify Your Market

Create segments based on the viewer’s region, demographics, firmographics, previous purchases, email interaction, etc.

Choose a suitable email marketing platform

Next, pick an email marketing solution that is right for your firm. After that, develop campaigns and decide on the best call to action.

A/B test your emails using the following methods before sending them:

1) Optimize Email’s Basic Components

Element of emails: 

  • Create a subject line that will grab the audience’s attention.
  • Make sure to select the preview text carefully.
  • Offer your viewers pertinent content
  • Put the CTA where visitors may see it.
  • Make sure to include pertinent photos while creating emails.
  • Create emails that are mobile-friendly.

2) Gain the Trust of Your Audience

  • Create and divide an email list according on user behaviour.
  • Send campaigns right away or at a later time.
  • To earn the trust of your audience, make sure to stick to a regular schedule.

3) Assess the Results

  • A/B tests can help you improve your subject lines, preheader text, email content, CTA, and landing pages.
  • performance evaluation (open rate, CTR rate, response, and rate)
  • A soft bounce denotes that the email has really been sent to the recipient’s mail server but has not been replied.

4) A hard return email is one that has been explicitly refused.

Open Rate: The proportion of receivers who actually opened an email campaign.

Click-through Rate: The amount of users who have engaged on your email’s CTA is known as the click-through rate.

Response Rate: This is the proportion of recipients that clicked on the survey link in your email campaign and took the desired action.

Advance Rate: The pace at which your subscribers forward your email messages to other people is referred to as the forward rate.


So far, we have imparted what is Email marketing in step by step guide. As email marketing platforms and techniques change daily, so should your company’s email marketing strategy and platform knowledge. In order to understand Advanced Email Marketing and master email marketing strategies and tactics, you may enrol in our Digital Marketing Course in Coimbatore.

FITA Academy Reviews will help you understand why students choose to enroll with us in order to enhance their career prospects in the digital world.

Also read, the Top 10 Digital Marketing Training Institutes in Chennai.

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